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  1. From The Richest Pasture In The World – 16/2/36
  2. Who Said There Were No More Miracles – 23/10/47
  3. Fresh Stocks Arrived, Quality Guaranteed – 31/10/49
  4. Let Lifeguard Milk Raise Your Child v1 – 15/12/49
  5. Let Lifeguard Milk Raise Your Child v2 – 24/5/50
  6. Lifeguard, Best For Babies – 6/8/51
  7. Fresh Supplies Arriving Continually – 17/12/51
  8. Fresh Stocks of Lifeguard Are Once Again Available In Singapore & Malaya – 26/10/52
  9. Trafalgar Home X’Mas Party For 111 – 13/12/53
  10. Protects Both Children And Adults From Vitamin “A” Deficiency – 14/8/57
  11. Late Arrival Of Milk Shipments In May, Therefore Extending Special Offer – 30/5/60
  12. Just Arrived – 19/2/62
  13. Lifeguard Milk Special Offer – 23/12/69
  14. Best Diet Is Milk – 24/12/69
  15. Instant Saving – Singapore Only – 24/5/70
  16. Save Cash Instantly! On The Famous Lifeguard Milk – 6/9/70
  17. Supreme Supermarket, Sunday Family Special – 30/6/74
  18. N.T.U.C. Welcome Savings – 18/7/74
  19. Silo Supermarket Promotions – 27/6/75
  20. Silo Supermarket X’Mas Special – 19/12/75
  21. Silo Supermarket Dragon Year Special – 9/1/76
  22. Buy Lifeguard Milk – 22/3/76
  23. N.T.U.C. May Day Competition Offers – 22/4/76
  24. Island Supermarket Special Offer – 22/6/76
  25. Silo Super Sale – 30/9/77
  26. Condensed Milk Remarks – 4/10/79
  27. Supa-Specials – 28/8/82
  28. The Choice Of Generations Of Caring Mothers v1 – 16/7/84
  29. The Choice Of Generations Of Caring Mothers v2 (Under The Fitness Column) – 21/11/84
  30. Emporium Holdings Group, Household Specials – 30/8/85
  31. Smart Specials – 31/3/88
  32. Smart Supermarket Promotions – 2/3/89
  33. Smart Supermarket Good Values – 4/5/89
  34. N.T.U.C. Fairprice Cut & Save – 15/6/89

News Articles

  1. Guilt-free snack for your biggest cravings – 19/10/20
  2. Similar Trade Marks, Injunction Sought By Australian Company – 25/11/26
  3. Italian Firm Sued For Milk Trade Mark – 26/11/26
  4. Topics Of The Week – 27/11/26
  5. Milk Trade Mark, Hearing Concluded – 1/12/26
  6. Trade Mark Case, Australian Firm’s Unsuccessful Action – 6/12/26
  7. Child Welfare, Chinese Exhibition At Great World – 23/5/34
  8. $4 Pocket Money For Every Fire Victim, Chinese Efforts For Refugees – 13/8/34
  9. Fire Victims, Gifts To Bukit Ho Swee Committee – 15/8/34
  10. Prices Of Tin Milk Fixed – 9/9/39
  11. Maximum Prices For Milks And Baby Foods – 19/10/39
  12. Revised Milk Prices – 28/5/47
  13. Do Not Pay More For Your Favourite Brands Other Than Controlled Prices – 23/10/48
  14. $39,000 In Gifts To Singapore Boys’ Town – 15/10/49
  15. Lifeguard Gives You The Purest Of Cow’s Milk – 31/7/50
  16. Haulage Permit – 1/8/50
  17. Jockeys’ Aid To Local Charities – 13/9/50
  18. Warning: Yellow Label – 21/11/50
  19. Gifts For Paralyzed Woman – 7/4/51
  20. Washing Soap Price Down – 14/5/51
  21. Price Increased By The Factory – 19/5/51
  22. $ For Discs Gets $5,920 – 20/7/51
  23. These Are The Exhibitors – 10/8/51
  24. Fair Continues To Draw – 10/8/51
  25. Poor TB Victims Get Free Meals – 28/8/51
  26. Donations For S.A.T.A. – 25/2/52
  27. S.A.T.A. Gets $15,000 – 25/2/52
  28. Lifeguard Milk Chief Here – 29/2/52
  29. $10,000 Gift To S.A.T.A. – 5/3/52
  30. More Gifts To S.A.T.A. – 15/5/52
  31. Gift For Director – 9/2/54
  32. Australia’s Wine Tasted – 3/8/54
  33. Colony Rallies To Call For Cash Food And Clothes – 15/12/54
  34. S’pore Shares – 2/6/60
  35. Trade Marks Ordinance – 17/7/63
  36. Dearer Milk: Govt. To Take Action – 1/7/71
  37. Normal Milk Prices After Warning – 6/7/71
  38. Condensed Milk Up 5 Cents – 28/9/71
  39. In Members’ Voluntary Liquidation – 15/2/74
  40. Grocers Who Sell Old Stocks At New Prices Warned – 11/5/74
  41. Prices Up 10 Cents – 22/12/74
  42. Tinned Milk Up 10cts From Monday – 22/12/74
  43. Condensed Milk Costs 10 Cents More – 20/2/81